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FULL-STACK DESIGN PARTNER FOR B2C APP FOUNDERS
Build apps people actually want to use.
Appcraft is a brand and product design studio for consumer app founders and early teams. We help you craft beautiful, cohesive digital experiences – from first pixel to full brand system – so your product earns users and keeps them.
"Appcraft turned our messy MVP into a polished B2C gem." – Alex, Founder of FitTrack App
Start a project />
See our work />
The problem
Great ideas die from poor presentation.
Most B2C app studios are an afterthought in the design agency world. Agencies built for SaaS and enterprise products talk about dashboards, workflows, and B2B conversion funnels. Your users are different. They scroll feeds, feel emotions, and choose apps based on how they look and feel - in seconds.
You're building something people are supposed to love. That requires a different kind of design thinking: one that blends emotional brand resonance with intuitive UX, and delivers it all with the visual craft that earns downloads, drives retention, and justifies subscription pricing.
That's exactly what we do at Appcraft – and nothing else.
Your app looks sketchy
You’ve got a solid product concept but your app looks like a developer made it (because one did).
01
Your brand feels sloppy
Your brand feels inconsistent across app, web, and social – nothing quite hangs together.
02
Users lose interest midway
Users churn before getting hooked because the onboarding experience is confusing or forgettable.
03
What we do
Three crafts. One cohesive vision.
Every Appcraft engagement is rooted in the idea that product, brand, and web are not separate workstreams – they're a single story told across surfaces.
01
Product
Screens people can't stop using.
We design mobile and web app experiences that are intuitive, beautiful, and built to retain. From early-stage concept to full design system – we translate your product vision into pixel-perfect UI and frictionless UX flows.
Mobile UI/UX
Web App Design
UX Flows & Wireframes
Design Systems
Vibe Prototyping
UX Audits
App Store Creatives
02
Brand
An identity as distinct as your product.
We build consumer brand systems that feel alive across every touchpoint – from your app icon to your social grid to your investor deck. No generic logo packs. Real brand thinking for apps that want to matter.
Brand Strategy
Visual Identity
Logo & Mark
Brand Guidelines
Social Assets
Email Templates
Pitch Decks
Marketing Collateral
03
Web
A landing page that converts. A marketing site that earns trust.
We design and build high-performance websites in Framer, Figma Sites, or vibe-coded – fast, responsive, and crafted to drive app downloads, sign-ups, and investor confidence.
Landing Pages
Marketing Sites
Framer Development
Figma Sites
Vibe Coding
Conversion Optimization
Who it’s for
Built for founders who build for people.
We exclusively work with B2C – consumer-facing apps and products. Whether you're pre-launch or post-traction, Appcraft meets you where you are.
Emerging
Startups & early-stage founders
You have an idea, maybe a rough prototype, and a clear picture of the user you're building for. You need to move fast, look credible, and create a foundation that can grow.
We help you nail the fundamentals from day one.
First-version product design that looks and feels ready
Brand identity built for longevity, not just the launch sprint
Landing page that earns downloads before the app even ships
Design system to keep future iteration consistent and fast
Growing
Scale-ups & growing product teams
You've got users, traction, maybe funding – but your design hasn't kept up with where the product is headed. You're ready to go from scrappy to serious, from functional to remarkable.
We help you level up without losing what made you work.
Product redesign that retains users while elevating craft
Brand refresh or system rebuild as you enter a new chapter
Marketing site upgrade to reflect your evolved positioning
Ongoing design partnership to scale your creative output
Not B2B. If you're building software for businesses, teams, or enterprises – then we're probably not the right fit. We specialize exclusively in consumer products and apps.
How we work
When craft meets clarity.
Design & Craft
This is where we do what we love. Iterative, collaborative design sprints with regular check-ins. You're never in the dark.
03
Discovery & Scope
We start by clarifying the project and its scope – understanding your users, your product and what problem it solves, and the market, business model, and competitors.
The insights found here bleed throughout and inform the rest of the process.
01
Delivery & Support
Handoff that actually works – developer-ready files, design tokens, and documentation. Plus ongoing support if you need it.
And if we align, the opportunity to keep growing together on a monthly retainer.
04
Strategy & Briefing
Before pixels, we align on direction – brand positioning, product flows, site architecture. The creative brief that guides everything.
02
Why Appcraft
Designed for theconsumer era.
B2C only. Always.
We don't split our thinking between enterprise and consumer. Every framework, every instinct, every reference point is tuned for apps that serve everyday people.
Built to move fast.
Startup speed, without startup sloppiness. We've built processes that let us deliver high-craft work quickly – so your launch doesn't wait on your design.
Cohesion by design.
Brand, product, and web in one studio means your identity is consistent across every surface – not stitched together from three different vendor voices.
Strategy, not just execution.
We bring brand strategy and product thinking to every brief – not just visual polish. Good design starts with good thinking about your users and business.
Systems over one-offs.
Everything we create is built to scale. Design systems, component libraries, and brand guidelines that grow with your product and your team.
A partner, not a vendor.
We work in close collaboration with your team – embedded, not arms-length. Your success is the only metric that matters to us.
Pricing
Flexible engagements, fixed commitment to quality.
All projects start with a free discovery call to scope the right fit. No hidden fees, no scope creep surprises.
Basic Foundation Craft
For founders who need to launch fast with a cohesive and polished foundation. One focused scope, delivered in a sprint.
From 4,999 / project
Brand identity (logo, colors, typography)
Up to 10 app screens (UI/UX)
Landing page (Framer or Figma Sites)
4 rounds of revisions
Handoff-ready files + basic guidelines
Get started />
All-In Pro Foundation Craft
A comprehensive design engagement for founders serious about building something people love – end to end.
From 11,999 / project
Full brand system + guidelines
Full product design (iOS/Android + web)
Marketing website design & dev (Framer, Figma Sites or coded)
Design system & component library
Social & marketing collateral pack
Unlimited revisions within scope
6-week post-handoff support
Get started />
MOST POPULAR
Retainer Partner
Ongoing monthly design partnership for growing teams that need consistent, high-quality creative output.
From 5,999 / month
Dedicated designer embedded in your team
Ongoing product & brand design work with unlimited tasks
Priority turnaround on requests
Weekly syncs and async collaboration (Google Meet, Loom, ClickUp/Notion)
Monthly design review & strategy session
Let’s talk />
Need something custom? Every engagement is tailored. Get in touch and we’ll build the right scope together.
Ready to start?
Let’s build somethingpeople love.
Book a free 30-minute discovery call. No commitment, no pitch deck – just an honest conversation about your product and how we can help.
Start a project />
Or send us a line or a couple more about your project to
hello@appcraft.agency
Typically respond within 24 hours · No spam, ever
FAQs
Good questions deservereal answers.
hello@appcraft.agency
© 2026 Appcraft Agency, LLC
Privacy & Cookies Policy
•
Terms of Service
Services
Who it’s for
Approach
Pricing
FAQs
Start a project />
0
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
850
900
0
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
850
900
Available for work
FULL-STACK DESIGN PARTNER FOR B2C APP FOUNDERS
Build apps people actually want to use.
Appcraft is a brand and product design studio for consumer app founders and early teams. We help you craft beautiful, cohesive digital experiences – from first pixel to full brand system – so your product earns users and keeps them.
"Appcraft turned our messy MVP into a polished B2C gem." – Alex, Founder of FitTrack App
Start a project />
See our work />
The problem
Great ideas die from poor presentation.
Most B2C app studios are an afterthought in the design agency world. Agencies built for SaaS and enterprise products talk about dashboards, workflows, and B2B conversion funnels. Your users are different. They scroll feeds, feel emotions, and choose apps based on how they look and feel - in seconds.
You're building something people are supposed to love. That requires a different kind of design thinking: one that blends emotional brand resonance with intuitive UX, and delivers it all with the visual craft that earns downloads, drives retention, and justifies subscription pricing.
That's exactly what we do at Appcraft – and nothing else.
Your app looks sketchy
You’ve got a solid product concept but your app looks like a developer made it (because one did).
01
Your brand feels sloppy
Your brand feels inconsistent across app, web, and social – nothing quite hangs together.
02
Users lose interest midway
Users churn before getting hooked because the onboarding experience is confusing or forgettable.
03
What we do
Three crafts. One cohesive vision.
Every Appcraft engagement is rooted in the idea that product, brand, and web are not separate workstreams – they're a single story told across surfaces.
01
Product
Screens people can't stop using.
We design mobile and web app experiences that are intuitive, beautiful, and built to retain. From early-stage concept to full design system – we translate your product vision into pixel-perfect UI and frictionless UX flows.
Mobile UI/UX
Web App Design
UX Flows & Wireframes
Design Systems
Vibe Prototyping
UX Audits
App Store Creatives
02
Brand
An identity as distinct as your product.
We build consumer brand systems that feel alive across every touchpoint – from your app icon to your social grid to your investor deck. No generic logo packs. Real brand thinking for apps that want to matter.
Brand Strategy
Visual Identity
Logo & Mark
Brand Guidelines
Social Assets
Email Templates
Pitch Decks
Marketing Collateral
03
Web
A landing page that converts. A marketing site that earns trust.
We design and build high-performance websites in Framer, Figma Sites, or vibe-coded – fast, responsive, and crafted to drive app downloads, sign-ups, and investor confidence.
Landing Pages
Marketing Sites
Framer Development
Figma Sites
Vibe Coding
Conversion Optimization
Who it’s for
Built for founders who build for people.
We exclusively work with B2C – consumer-facing apps and products. Whether you're pre-launch or post-traction, Appcraft meets you where you are.
Emerging
Startups & early-stage founders
You have an idea, maybe a rough prototype, and a clear picture of the user you're building for. You need to move fast, look credible, and create a foundation that can grow.
We help you nail the fundamentals from day one.
First-version product design that looks and feels ready
Brand identity built for longevity, not just the launch sprint
Landing page that earns downloads before the app even ships
Design system to keep future iteration consistent and fast
Growing
Scale-ups & growing product teams
You've got users, traction, maybe funding – but your design hasn't kept up with where the product is headed. You're ready to go from scrappy to serious, from functional to remarkable.
We help you level up without losing what made you work.
Product redesign that retains users while elevating craft
Brand refresh or system rebuild as you enter a new chapter
Marketing site upgrade to reflect your evolved positioning
Ongoing design partnership to scale your creative output
Not B2B. If you're building software for businesses, teams, or enterprises – then we're probably not the right fit. We specialize exclusively in consumer products and apps.
How we work
When craft meets clarity.
Design & Craft
This is where we do what we love. Iterative, collaborative design sprints with regular check-ins. You're never in the dark.
03
Discovery & Scope
We start by clarifying the project and its scope – understanding your users, your product and what problem it solves, and the market, business model, and competitors.
The insights found here bleed throughout and inform the rest of the process.
01
Delivery & Support
Handoff that actually works – developer-ready files, design tokens, and documentation. Plus ongoing support if you need it.
And if we align, the opportunity to keep growing together on a monthly retainer.
04
Strategy & Briefing
Before pixels, we align on direction – brand positioning, product flows, site architecture. The creative brief that guides everything.
02
Why Appcraft
Designed for theconsumer era.
B2C only. Always.
We don't split our thinking between enterprise and consumer. Every framework, every instinct, every reference point is tuned for apps that serve everyday people.
Built to move fast.
Startup speed, without startup sloppiness. We've built processes that let us deliver high-craft work quickly – so your launch doesn't wait on your design.
Cohesion by design.
Brand, product, and web in one studio means your identity is consistent across every surface – not stitched together from three different vendor voices.
Strategy, not just execution.
We bring brand strategy and product thinking to every brief – not just visual polish. Good design starts with good thinking about your users and business.
Systems over one-offs.
Everything we create is built to scale. Design systems, component libraries, and brand guidelines that grow with your product and your team.
A partner, not a vendor.
We work in close collaboration with your team – embedded, not arms-length. Your success is the only metric that matters to us.
Pricing
Flexible engagements, fixed commitment to quality.
All projects start with a free discovery call to scope the right fit. No hidden fees, no scope creep surprises.
Basic Foundation Craft
For founders who need to launch fast with a cohesive and polished foundation. One focused scope, delivered in a sprint.
From 4,999 / project
Brand identity (logo, colors, typography)
Up to 10 app screens (UI/UX)
Landing page (Framer or Figma Sites)
4 rounds of revisions
Handoff-ready files + basic guidelines
Get started />
All-In Pro Foundation Craft
A comprehensive design engagement for founders serious about building something people love – end to end.
From 11,999 / project
Full brand system + guidelines
Full product design (iOS/Android + web)
Marketing website design & dev (Framer, Figma Sites or coded)
Design system & component library
Social & marketing collateral pack
Unlimited revisions within scope
6-week post-handoff support
Get started />
MOST POPULAR
Retainer Partner
Ongoing monthly design partnership for growing teams that need consistent, high-quality creative output.
From 5,999 / month
Dedicated designer embedded in your team
Ongoing product & brand design work with unlimited tasks
Priority turnaround on requests
Weekly syncs and async collaboration (Google Meet, Loom, ClickUp/Notion)
Monthly design review & strategy session
Let’s talk />
Need something custom? Every engagement is tailored. Get in touch and we’ll build the right scope together.
Ready to start?
Let’s build somethingpeople love.
Book a free 30-minute discovery call. No commitment, no pitch deck – just an honest conversation about your product and how we can help.
Start a project />
Or send us a line or a couple more about your project to
hello@appcraft.agency
Typically respond within 24 hours · No spam, ever
FAQs
Good questions deservereal answers.
hello@appcraft.agency
© 2026 Appcraft Agency, LLC
Privacy & Cookies Policy
•
Terms of Service